Purchasers want control throughout their decision-making process they decide when and how they get the information they need. Ratings help aggregate feedback across many people, reviews provide insight into individual experiences, and personal references are helpful, but the best way to evaluate an offer is for potential leads to try it themselves.Īfter drawing attention to your listing, it is important to provide prospects with the next immediate step along the buying journey. The best offers often include screenshots, video demos, and test drives. Typical software vendors will provide product descriptions, value propositions, and feature overviews. A free trial can help you demonstrate the value of your offer and nudge a prospect toward commitment and activation. Increase exposure by offering your customers a free trialįinding highly qualified leads in a crowded market can be difficult.
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